UFC 237 was very exciting, being all that the Fans of the Ultimate Fighting Championship, were waiting for.
Rio de Janeiro is one of the most important cities for Martial Arts in the World and is the Birthplace of the Brazilian Jiu-Jitsu. The main fight of this Event, Jessica Andrade against Rosa Namajumas, was full of expectation and PokeStars decided to use it to engage with the UFC’s Fans from all over the world. Red Earth assembled a team artists to deliver an awesome piece of brand activation hundred percent aligned with the culture of the event and the city of Rio. The final result as big success, We have spread, through some of the main Rio’s iconic scenarios, Posters and Sand sculptures, created by some of the best brazilian street artists, that amazed the UFC fans creating shareable moments and a perfect platform for the launch of Spin and Go in Brazil.